Ever since fashion model icon Twiggy hit the runways of New York and Paris and glossy covers of Cosmopolitan, Vogue and more, women the world over have been concerned with excess body fat. According to pr web, the US diet industry projects another $60 billion year of revenue this year, considered the “norm”. Dieting is one of America’s favorite pastimes. Behind the obsession to diet is a focus on how it may impact our physical image and our internal health. The psychology behind our incessant need to reduce the amount of fat the body carries around has obvious visual testimony. But the actual mechanics of fat—its physical attributes at the cellular level and the risk it puts on people who have too much—have weighed heavy on the minds of researchers and scientists for decades.

In March 2013, article #24049927 was published in PubMed through the US National Library of Medicine National Institutes of Health. The article entitled, “Cryolipolysis: A Historical Perspective and Current Clinical Practice” provides a closer look at the process and evolution of fat cell reduction. Co-author Dr. H. Ray Jalian, renowned dermatologist, focuses much of his work on the historical observations of the cold-induced process or freezing of fat. What evolved is now known as cryolipolysis, the new and improved way to selectively target and reduce fat cells.

Cryolipolysis enables a non-invasive way to remove stubborn fat from the body. Through the use of specific applicators (varied per body part) and the CoolSculpting® technology, fat cell reduction takes place through actual fat cell death, a result of the freezing of fat. After fat cell death has been realized, these cells will, within a two-to-four month period, be removed through the natural process of elimination from the body.

Cryolipolysis is at the forefront of medicine and fat loss procedures across the country. If you are considering cryolipolysis through CoolSculpting, make sure the practitioner is a licensed and experienced professional, as evident at Bodify®.