Are you an individual who has tried every diet under the sun, worked your butt off at the gym to the point of exhaustion, yet still struggle to shed pounds and unwanted fat?

If so, you are not alone. There is a tricky little sucker called ”exercise and diet resistant fat” that is plaguing men and women alike and making it tougher and tougher to get the body you want, regardless of how “well you eat” and how much you “sweat at the gym.” Diet and exercise resistant fat has nothing to do with actually being “fat.” It has everything to do with your genes and hormonal factors. I know, how unfair!

By the time you are an adolescent, you have all the fat cells you are going to have! However, these fat cells shrink or expand during your adult life, depending on what you are eating and how active you are.

Every fat cell in your body has either more alpha or beta receptors. The alpha receptors tell the fat cell to stay around while the beta receptors signal the fat cells to break down and provide fuel to the body in the form of energy.

Hormonal changes and inputs can change the number of fat cells that have more alpha versus beta receptors.

Unfortunately, fat cells with more alpha than beta receptors tend to be more resistant to diet and exercise changes. So while you are losing weight and getting your diet and exercise on track, the fat cells with beta receptors respond nicely and shrink while the ones with more alpha receptors lag behind and frustrate the heck out of us.

In these instances no amount of dieting or exercise will ever get rid of that paunch or bulge of fat.

Before you get really frustrated, there is a solution. Stubborn fat cells with too many alpha receptors or estrogen receptors (present in women’s cells especially in the belly area so we can successfully carry and grow a baby) are no match for the CoolSculpting procedure.

How cool is that?

CoolSculpting does not, unlike other procedures, shrink fat cells. It literally sets 20% to 30% of the fat cells in the area(s) treated to go through a natural cell death process and flush out of your body. What this means is, you can finally achieve the look you’ve been working so hard to get but simply can’t achieve because of diet and exercise resistant fat!